Keep pulse checks anonymous
Leave out name and email questions, and list only groups of five or more in any team question. Each response still shows when it arrived and the sender's time zone, so tell people up front what you will see.
Free survey templates, grouped by what you need to learn
Eleven survey templates for customers, teams, classrooms and research. Each one is a finished conversational survey with the questions written and the follow-up logic wired where it helps, and every one collects unlimited responses on the free plan.
11
Survey templates, four goals
21
Question types on the free plan
∞
Responses on every survey
$0
To clone, send and read results
A survey template saves the slow part of survey work: deciding what to ask, in what order, and on which scale. Every template below opens as a conversational form, one question per screen, with any follow-up rules already set in conditional logic. Preview it live, clone it, then change anything.
They also stay free once you send them. The free plan has unlimited surveys, unlimited responses and all 21 question types, so a survey never stops collecting halfway through a quarter. That response cap is usually why people go looking for a free Typeform alternative: Typeform's free plan is widely reported at 10 responses a month.
Jump to a goal
Customers
Customer survey templates
Loyalty, satisfaction, product direction and churn. Five surveys, each built around one answer you can track over time.
How likely are you to recommend us?
A9 · Very likely
B6 · Maybe
Next →NPS survey
One 0–10 question, then a follow-up worded for detractors, passives or promoters.
FeedbackPreviewUse Template
How satisfied were you today?
AVery satisfied
BSatisfied
Next →Customer satisfaction survey
A star rating, a follow-up for happy and unhappy customers, and one would-you-return question.
FeedbackPreviewUse Template
How was your experience today?
AGreat, no notes
BGood, one thing
Next →Customer feedback form
A rating plus the open question that explains it, sent after an order or a support ticket.
FeedbackPreviewUse Template
Which feature do you use most?
ABuilder
BAnalytics
Next →Product feedback form
Which features people rely on, what is missing, and what would make them upgrade.
FeedbackPreviewUse Template
What's the main reason you're leaving?
APrice
BA missing feature
Next →Exit survey
Why someone left, what nearly kept them, and who is worth a follow-up call.
FeedbackPreviewUse Template
Running more than one?
Send CSAT after a single moment and NPS on a schedule, and keep each in its own form so the numbers never blend.
Customer feedback surveysTeams
Employee survey templates
How people feel about their work, and how the work itself went. Keep the first anonymous and the second named.
How supported do you feel this quarter?
AVery supported
BSomewhat
Next →Employee feedback form
An anonymous pulse check on workload, management and direction.
HRPreviewUse Template
How did this quarter go overall?
AExceeded goals
BMet goals
Next →Performance review form
A self-assessment first, then manager ratings on a 1–5 slider scale.
HRPreviewUse Template
Education
Education survey templates
For teachers, course creators and anyone who runs training. Ask at the end of a module, while it is still fresh. There is more for classrooms and training on the surveys for education page.
How clear was this week's material?
AVery clear
BMostly clear
Next →Student survey
Course load, support and campus life, on scales you can chart afterwards.
EducationPreviewUse Template
Would you recommend this course?
AYes
BNo
Next →Course feedback form
Pace, materials and instructor ratings, asked at the end of a module.
EducationPreviewUse Template
How useful was today's session?
AVery useful
BSomewhat useful
Next →Evaluation form
Rating scales for training, workshops and suppliers, ready to average in a spreadsheet.
EducationPreviewUse Template
Research
Research survey templates
When no ready-made survey fits the question, start from a neutral structure and write your own.
Which best describes your work?
AFreelancer
BAgency owner
Next →Questionnaire template
A neutral structure you can point at research, screening or intake work.
ResearchPreviewUse Template
Market research surveys
Problem discovery, segmentation, concept tests and pricing research, with the questions to ask in each.
Plan a market research surveyProduct research surveys
For people who already use your product: what they rely on, what they work around, and what is missing.
Run product researchPick one
How to choose a survey template
Start from the decision the answers will feed, not from the template name.
| You want to know | Start with | The question type to lean on |
|---|---|---|
| Would customers recommend you, quarter after quarter? | NPS survey | Slider Scale from 0 to 10 |
| How did one order, visit or ticket go? | Customer satisfaction survey | Star Rating, then an open why |
| What should you build or fix next? | Product feedback form | Single Choice for the feature used most, then Long Text |
| Why do customers cancel? | Exit survey | Single Choice reason, with Something else as an option |
| How is your team doing? | Employee feedback form | Rating scales, answered anonymously |
| Did a course or session work? | Course feedback form | Rating 1–5 for each aspect |
| Something none of these cover | Questionnaire template | A Single Choice screener first |
If two rows seem to fit, three questions settle it. Who answers? Customers give you a minute, employees need to feel anonymous, and students answer best right after class. What will you change? If no possible answer would change a decision, the survey is not ready to send. Will you repeat it? A survey that goes out every quarter should keep its wording fixed, so this quarter's result compares with the last one. Our guide on how to make a survey goes further on audience and sample size.
Five steps
How to adapt a survey template
A template is a strong first draft. Ten minutes of editing makes it yours.
Clone it
Click Use template. The survey is copied onto your account with its questions, logic and styling, and your edits never touch the original.
Cut before you add
Delete every question whose answer nobody will act on. Each extra screen costs you completions.
Put it in your words
Swap "us" for your product or course name, and keep scale labels and direction the same from one question to the next.
Check the logic
After deleting or reordering, open the Logic tab and read each rule summary, so no follow-up points at a question you removed.
Brand, publish and connect
Set your logo, colors and font in the Design panel, share the link or embed the survey, and send each response to Google Sheets.
Questions Add Question
1How satisfied were you overall?
2What worked best for you?
3What let you down?
4How easy was it to get help when you needed it?
5Would you use us again?
6Anything else you want to tell us?
End Screen
7Thank you
1 →
How satisfied were you overall?
One star is not at all, five is completely. Press 1 to 5, or pick a star.
Next →press Enter ↵
EditorDesign
Question
How satisfied were you overall?
Required
Button label
Next →
The customer satisfaction survey template in the builder: steps on the left, a 1:1 live preview in the middle, the question's settings on the right.
2 →
How clear were this module's explanations?
1 is not clear at all, 5 is very clear.
12345
Next →press Enter ↵
A Rating question on a 1–5 scale, with both ends spelled out in the help text. Rating counts from 1, so a 0–10 scale such as NPS uses Slider Scale instead.
Survey best practices
Survey best practices to keep while you edit
Most bad survey data is decided by the wording, long before anyone answers. Five habits prevent most of it.
- One idea per question. "How clear and useful was the module?" is two questions. Split it, or a 2 could be about either half.
- Say what both ends of every scale mean. Put it in the help text, and keep the high number as the good end on every question, so nobody answers backwards.
- Match the type to the answer. Rating for a score, Slider Scale when you need a zero, Single Choice for categories. The survey question types guide compares every format.
- Score first, reason second. Ask for the number, then the open why, and leave the open question optional. Required essays collect filler.
- Ask about a specific moment. "Your last order" gets sharper answers than "our service in general".
Frequently asked questions
Are these survey templates free?
Yes. Every survey template here is free to clone, edit and publish, and it stays free after you send it. The free plan includes unlimited forms and responses, all 21 question types, conditional logic and every integration. Pro is $12 a month and removes Upform branding, lifts the 100 MB storage limit and adds up to five team members.
Is there a limit on how many responses a survey can collect?
No. The free plan has no response cap, monthly or total, so a survey keeps collecting for as long as it is published. That is the main difference from Typeform, whose free plan is widely reported at 10 responses a month.
Can I run an anonymous survey?
Yes, as long as you leave out name and email questions: respondents never sign in, so a response only carries a name if someone types one. Each response does show when it was sent and the respondent's time zone and browser language, both in the response view and in the CSV export. On a small or spread-out team that can point at one person, so only ask about groups of five or more and tell people what you will see.
Can Upform calculate my NPS or average scores?
Not inside Upform. There is no scoring or calculation engine, so the Results tab shows views, starts, completion rate and average completion time rather than a score. Send responses to Google Sheets or export a CSV, and one formula gives you the NPS or the mean.
Does Upform have matrix or ranking questions?
No. There is no matrix grid and no ranking question type. For a matrix, ask each row as its own Rating question, which reads better on a phone anyway. For ranking, ask a Single Choice for the top pick, or a Multiple Choice limited to two or three selections.
How do I send a survey once it is ready?
Publish it and you get a public link to share anywhere, an iframe embed code for your site or app, and an email snippet (a styled link, because most email clients strip iframes). Every response lands in your Upform responses table and, once connected, in Google Sheets, Slack, Notion or HubSpot.
Get started
Pick a survey. Send it today.
Clone any of the eleven, change what you need, and collect every response on the free plan.
No credit card. Unlimited forms and responses on the free plan.