Product feedback
Run it once someone has used the product for a few weeks.
Ask: “What were you trying to do the last time the product got in your way?”
GuideRanking questions: how to ask for priorities
Product research surveys your roadmap can use
A product research survey is worth sending when its answers change what you build next. Here is how to ask about features, run NPS, screen people for interviews and learn why users leave. Then build it free, with no cap on responses.
Unlimited responses on the free plan, with logic and every integration included.
6
Product research surveys, with questions to copy
20
Logic operators for screeners and follow-ups
0–10
NPS scale, built with Slider Scale
$0
To send every answer to Notion or Slack
The basics
What a product research survey is for
A product research survey is a short set of questions sent to people who use your product, tried it, or left it, to settle a product decision: which problem to solve next, which feature to build first, whether a beta is ready, or why accounts cancel.
It is not the same as a market research survey, which studies a market you may not serve yet. Product research starts from real usage, so its best questions ask about things people have already done. Before you write one, settle four things.
- The decision. One sentence, such as “Do we fix exports or build the mobile app this quarter?”
- The segment. Who should answer: trial users, paying admins, or people who canceled last month.
- The moment. Send it right after the thing you are asking about: onboarding, a release, a cancellation.
- The destination. Where the answers land so the team reads them: a Notion database, a Slack channel, a sheet.
Pick one
Six product research surveys worth running
Each answers a different question. Run the one your next decision needs.
Feature prioritization
Run it when the backlog holds more good ideas than your team can build this quarter.
Ask: “Which of these would you use every week? Choose up to 3.”
NPS
Run it every quarter to the same segment, so a change in the score means something.
Ask: the 0–10 recommendation question on a Slider Scale, then one open “why”.
Churn and exit
Run it on your cancellation page or in the cancellation email, while the reason is fresh.
Ask: “What was the main reason you canceled?” as a single choice, then a long text.
Beta and waitlist signups
Run it before a launch, to find the people who feel the problem most.
Ask: “What do you use today to solve this?” and a yes/no on joining the beta.
User interview screeners
Run it when you need six good calls, not six hundred opinions.
Ask: behavior questions with decoys; logic ends the form for anyone who does not fit.
Prioritization
Prioritize features without a ranking question
Upform has no drag-to-rank question and no matrix grid. Three simpler formats are easier to answer on a phone and easier to count.
- Pick up to three. Multiple Choice with a maximum of three selections forces a trade-off. Count how often each feature is picked.
- Only one. A Single Choice: “If we could ship only one of these next quarter, which should it be?”
- One Rating per feature. “How much would this help your work?” on a 1–5 Rating, when you need the strength of need, not only a winner.
- Then ask why. A Long Text follow-up shows the problem behind the request.
Keep the list to six or seven options and add “None of these”. Upform does not shuffle options, so list them in a neutral order. More in the ranking questions and matrix questions guides.
3 →
Which of these would you use every week?
Choose up to 3.
AScheduled report exports
BA mobile app
CShared dashboards
DCustom user roles
ENone of these
Next →press Enter ↵
Multiple Choice with a three-pick limit, as respondents see it.
Copy these
Product research survey questions you can copy
Fifteen questions for a reporting tool. Swap in your product and cut anything that does not feed a decision.
Product feedback
- What were you trying to do the last time the product got in your way? (long text)
- What almost made you choose something else? (single choice, with a short text follow-up for “Something else”)
Feature prioritization
- Which of these would you use every week? (multiple choice, up to 3)
- If we could ship only one next quarter, which should it be? (single choice)
- How much would scheduled exports help your work? (rating, 1–5, one per feature)
NPS
- How likely are you to recommend us to a colleague? (slider scale, 0–10)
- What is the main reason for your score? (long text)
Churn and exit
- What was the main reason you canceled? (single choice: price, missing feature, switched tools, project ended, something else)
- Which tool are you moving to? (dropdown, shown only when the answer is “switched tools”)
- What would have made you stay? (long text, optional)
Beta and waitlist
- What do you use today to solve this? (short text)
- Would you join a beta and give feedback every two weeks? (yes/no)
Interview screener
- Which best describes your role? (single choice, with decoys)
- How often did you build a report last month? (single choice, ending the form on “never” or “once”)
- Are you happy to join a 30-minute call? (yes/no, then an email question on yes)
Ask about behavior, not wishes “Would you use a mobile app?” gets a polite yes. “When did you last need a report away from your desk?” gets a fact you can plan around. The survey questions guide has 120 more examples, and rating scale questions covers how to label a 1–5 scale.
1 →
How likely are you to recommend us to a colleague?
0 is not at all likely, 10 is extremely likely.
Next →press Enter ↵
Slider Scale from 0 to 10, in the Dark theme.
NPS
Run NPS on a 0–10 slider
Net Promoter Score asks one question on a 0 to 10 scale. In Upform that is a Slider Scale set from 0 to 10 in steps of 1, because the Rating question starts at 1.
- Slider logic supports less or equal, greater or equal and between, so a score of 0 to 6 can show “What went wrong?” and a 9 or 10 can show “What would you tell a colleague?”
- Keep it to two or three screens. The follow-up “why” is where the insight lives.
- Upform has no scoring engine, so it does not calculate NPS. Send answers to Google Sheets, then subtract the share of 0 to 6 scores from the share of 9 and 10 scores.
Interview screeners
Screen interview candidates with logic
A short screener finds people who recently did the thing you want to learn about, and ends the form for everyone else.
- Ask about behavior, with believable decoy answers, so nobody guesses their way in.
- End form closes the survey the moment someone does not qualify. Their answers are still saved, so filter them out before you invite anyone.
- 20 operators combined with AND or OR: “is any of” for choices, “greater than” for numbers, “is exactly” for yes/no.
- Qualified people reach an Email question, and you send the call invite yourself. A Calendly integration is on the roadmap, not in the product yet.
Conditional Logic
3 rules configured
End form
Conditions
Reports last monthIs any ofNever, Once
or
Happy to join a call?Is exactlyNo
ActionEnd formRule Summary
When Reports last month is any of "Never, Once" OR Happy to join a call? is exactly "No" → End form
Jump to field
Show field
Screener rules for interviews about reporting.
Connect integrations
Send your form responses to your favorite tools.
NotionAdds a row to “Feature requests”Connected
SlackPosts each response to #product-feedbackConnected
Google SheetsAppends every response to “NPS Q3 2026”Connected
HubSpotCreates or updates the contactConnect
WebhooksSends each response to your endpointConnectThe Connect panel for a feature request survey.
Where answers land
Send every answer where your team already works
Connect the form once, and each response arrives where product decisions get made. Every integration is on the free plan.
- Notion. Each response becomes a database row, with questions mapped to properties. Only databases you share with Upform appear. See the Notion integration.
- Slack. A message per response, so churn reasons reach the team the day they arrive. See the Slack integration.
- HubSpot. Creates or updates a contact for each beta or waitlist signup.
- Webhooks. Posts each response to any endpoint you run, such as your own backend. See custom webhooks.
Know the limits
What Upform does not do for product research
Upform is a form on a link. That covers most product research, not all of it.
| What you need | In Upform | What to do instead |
|---|---|---|
| An in-app survey or website popup | Not available | Link to the form from your help menu or a release note, or embed it on a page you control. See how to embed a form. |
| Knowing which user answered | Upform cannot see who is logged in to your product | Ask for a work email, or give each segment its own form and link. |
| Ranking and matrix questions | No ranking type, no matrix grid | Multiple Choice with a selection limit, or one Rating per feature. |
| NPS score and statistics | No scoring, calculations or significance tests | Export a CSV or connect Google Sheets and calculate there. |
| Response analytics | Views, starts, completion rate, average time, devices and countries | The question funnel counts submitted responses, so it shows skipped optional questions, not the screen where people quit. |
| Enough responses to trust | Unlimited on the free plan | Send it to everyone in the segment. |
Tag open answers and run statistics in a spreadsheet or a dedicated research tool.
Two weeks
From question to roadmap in two weeks
One decision, one segment, a survey short enough to finish between tasks.
Write the decision
One sentence, plus the answer that would change the plan.
Pick the segment and the moment
Who answers, and the event that triggers the send.
Build and pilot
Clone a template, add logic, and watch three users answer it on a call.
Connect and send
Pipe answers to Notion or Slack, then share the link or embed it.
Read, tag, decide
Read every open answer, tag the themes, and write the decision on one page.
Templates
Start from a product research template
Preview any template live, then clone it and rewrite it for your product.
What gets in the way?
Next →Product feedback form
Hear what helps and what gets in the way.
Feedback · FreePreviewUse Template
How likely are you to recommend us?
Next →NPS survey
The 0–10 question and a follow-up on the score.
Feedback · FreePreviewUse Template
What's the main reason you're leaving?
APrice
BA missing feature
Next →Exit survey
Learn why people leave while the reason is fresh.
Feedback · FreePreviewUse Template
Where should we send your invite?
Next →Waitlist form
Collect beta testers before you launch.
Lead generation · FreePreviewUse Template
Frequently asked questions
How many questions should a product research survey have?
Five to ten for most product research, and one or two for a quick pulse after a release. People answer between tasks, so every extra screen costs completions. If a question does not feed the decision you wrote down, cut it, and keep long open questions toward the end.
Can I show an Upform survey inside my app or as a popup?
Not as an in-app intercept or a website popup: Upform has neither. You can link to the form from your app's help menu, a release note or an email, or embed it with an iframe on any page you control, such as a help center article or your cancellation page.
How do I prioritize features without a ranking question?
Use a Multiple Choice question with a maximum of three selections and count how often each feature is picked, or a Single Choice that asks for the one feature that matters most. For strength of need, ask one 1 to 5 Rating per feature. Upform has no ranking or matrix question type.
Can Upform run an NPS survey on a 0 to 10 scale?
Yes, with a Slider Scale set from 0 to 10 in steps of 1. The Rating question starts at 1, so it is the wrong type for NPS. Upform does not calculate the score itself: send the answers to Google Sheets or export a CSV, then subtract the share of detractors from the share of promoters.
Does Upform know which of my users answered?
No. Upform cannot see who is logged in to your product, so it only knows what people type. Ask for a work email when you need to follow up, or create one form per segment and send each link only to that group, so the form itself tells you the segment.
Is Upform free for product research surveys?
Yes. The free plan is free forever, not a trial, and it includes unlimited forms, unlimited responses, all 21 question types, conditional logic and every integration, Notion and Slack included. Typeform's free plan is widely reported to cap you at 10 responses a month; pricing checked September 2026, so verify before you decide. Pro is 12 dollars a month and only adds unlimited file storage, branding removal and up to five team members.
Get started
Ask your users before you build the feature
Clone a template, add a screener, connect Notion or Slack, and share one link. No response cap between you and a clear answer.
No credit card. Unlimited forms and responses on the free plan.
Keep exploring
Product research templates
Product feedback form templateNPS survey templateExit survey templateWaitlist form templateSolutions and compare
Market research surveysNPS surveysCustomer feedback surveysTypeform alternative