Wufoo has been collecting entries since 2006 and it still does it reliably. But the free plan stops at 100 entries a month across 5 forms, and the form itself is still a single page of fields. Upform gives you unlimited forms, unlimited responses and one question per screen, for $0.
Free forever, with no monthly ceiling and nothing to cancel. Pro is $12/month when you want your branding on its own.
The short answer
Upform is a free Wufoo alternative. Wufoo is a dependable classic: a single-page form, native payments and a report builder, on a free plan capped at 5 forms, 10 fields and 100 entries a month. Upform asks one question per screen, has no entry cap on any plan, and includes all 21 question types, conditional logic and every integration for $0.
3 →
We only call when email would take longer. The country code is picked for you.
A phone-number step with a country flag and dial code, one of 21 question types, on the free plan.
∞
Entries on the free plan
21
Question types, none gated
20
Logic operators, free
$12
Pro, per month
Side by side
Wufoo counts entries on every tier. Upform counts nothing. That single difference explains most of this table, so here is the rest of it too.
| Feature |  Upform | Wufoo |
|---|---|---|
| Entries on the free plan | Unlimited | 100 per month |
| Forms on the free plan | Unlimited | 5 |
| Fields per form, free plan | No limit | 10 |
| Entry ceiling on paid plans | None, on any plan | Every tier has a monthly allowance |
| Form format | One question per screen, keyboard-first | A single page of fields |
| Question types | 21, all free | Large field library, some types on paid tiers |
| Conditional logic | Free, 20 operators, 4 actions | Rule builder on paid tiers |
| File uploads | Free, 100 MB storage | Paid tiers |
| Payments inside the form | Not available | Native payment fields |
| Reporting | Completion rate, per-question drop-off, country split, all free | Report Builder with live charts, paid tiers |
| Integrations | All eleven free, connected with your own account | Large directory, tiered by plan |
| Remove the maker's branding | Pro, $12/month | Higher tiers |
| Extra users | Up to 5 on Pro | Seats added from the mid tier up |
| First paid tier | $12/month | Around $14/month on annual billing |
| How you upgrade | Email us, set up the same day | Self-serve card checkout |
Wufoo plans and limits checked September 2026 on Wufoo's public pricing page; Upform's on our own pricing page. Plans change, so verify both before you decide.
The three reasons
Almost nobody leaves Wufoo because it broke. They leave because of a number, a ceiling, or a form that looks its age.
One hundred entries a month sounds generous until a campaign lands or a newsletter goes out. And the counter follows you up the tiers: every paid plan has a monthly allowance, so growth keeps costing more. Upform has no counter to hit on any plan.
The free plan allows 10 fields per form, and a name, email, phone, company and a couple of real questions already spend most of them. You end up trimming questions to fit a plan rather than to fit the person answering. Upform does not limit fields at all.
A wall of labeled inputs tells a visitor exactly how long this will take, and a good share of them decide not to start. Our note on form abandonment covers why, and form design best practices covers what to do instead.
The format
Same questions, very different feeling. A Wufoo form shows everything at once, so the visitor judges the whole thing before typing a character. Upform shows one step, then the next, and the progress bar does the reassuring.
3 →
What is the best number to reach you on?
The builder: steps on the left, a 1:1 live preview in the middle, and the panel you are working in on the right.
Being straight with you
Wufoo has been online since 2006 and joined SurveyMonkey in 2011. Four things it does that Upform does not, and you should know them before you move.
Wufoo has native payment fields, so an order or a donation can be paid for in the same flow that collects it. Upform has none. If money has to move inside the form, Wufoo wins outright and no amount of free responses changes that.
Wufoo turns entries into live charts and shareable reports you assemble yourself. Upform's analytics answer a narrower question (views, starts, completion rate, where people quit), and everything else comes out as CSV.
Forms that have been running since 2006 are still running. That track record, and the certifications and support tiers that come with a company of SurveyMonkey's size, is a real reason to stay if a form is load-bearing for your organization.
Wufoo's field library and rule builder have been added to for years, and there are validation and encryption options Upform does not match. Upform covers the common ground well; it does not cover every corner Wufoo has grown into.
Migration
There is no Wufoo importer. Upform's only import is a one-way one from Google Forms. In practice a rebuild takes fifteen to thirty minutes, because Wufoo's field names and Upform's question types line up almost one for one.
Download everything Wufoo holds as a spreadsheet before you change a setting. Your answer history should never depend on a subscription staying active, and the export takes a minute.
Take the fields in order and give each one its own step. Single Line Text becomes Short Text, Paragraph becomes Long Text, and Wufoo's dedicated email, phone, number, date, address and file fields all have a direct match among the 21 types.
Open the Logic panel and recreate each Wufoo rule with the 20 operators. Conditions group with AND or OR, and the four actions are show, hide, jump and end form. Conditional logic is on the free plan, so nothing here needs an upgrade.
Set your logo, colors and font in Design, save it as a reusable theme, then publish and swap the URL wherever the old form was linked or embedded. Keep the Wufoo form live for a week so nothing in flight is lost.
After the submit
Every destination below is on the free plan, and each one connects with your own account rather than a shared Upform key. No automation subscription in the middle.
Google SheetsOne row per entry
SlackA message per entry
NotionDatabase rows, mapped
HubSpotCreate or update contacts
MailchimpLists, tags, double opt-in
monday.comA board item per entry
KlaviyoSubscribe to a list
n8nSigned webhook, no keys
Custom webhooksAny endpoint you ownResponses also live in Upform: a searchable table per form with date and form filters, a deep-linkable drawer for every answer, and CSV export whenever you want the raw file. See the full integrations directory.
Fit check
Two minutes here saves you an afternoon of rebuilding a form in the wrong tool.
Yes. Upform's free plan is permanent, not a trial, and it has no entry cap: unlimited forms, unlimited responses, all 21 question types, conditional logic and every integration. Wufoo's free plan allows 5 forms and 100 entries a month at the time of writing. The only things Upform holds back for Pro are unlimited file storage, branding removal and team seats.
Wufoo's free plan is capped at 100 entries a month across 5 forms, with 10 fields per form, at the time of writing. Paid tiers raise the ceiling but still count entries against a monthly allowance. Upform has no entry cap on any plan, free included. Limits change, so check Wufoo's own pricing page before you decide.
Not automatically. Upform has a one-way import from Google Forms only, so a Wufoo form is rebuilt by hand. It is quicker than it sounds, because the field types line up closely and most forms take fifteen to thirty minutes including the rules.
Yes, and it costs nothing. You build a flat list of rules, each one an AND or OR group of conditions, using 20 operators that cover text, numbers, dates, choices and file uploads. Four actions are available: show a question, hide it, jump to another step, or end the form. There is no scoring or calculation engine.
No. Wufoo has native payment fields and Upform has none, so if money has to change hands inside the form itself, Wufoo is the better tool. If you only need to capture the order details and invoice afterwards, an Upform order form does that and costs nothing to run.
They stay in Wufoo, so export them before you change anything. Wufoo lets you download entries as a spreadsheet, and that file is yours to keep whatever you do next. New answers land in Upform's own responses table, with search, form and date filters, a per-response drawer and CSV export.
Pro is $12 a month, a launch offer at half the $24 list price. There is no free trial because the free plan is permanent rather than a countdown. Pro adds unlimited file storage, branding removal, up to five team members and early access to new features. Online checkout is not live yet, so you email hello@upform.com with the subject Upform Pro upgrade request, and we set the account up by hand, usually the same day.
Get started
Unlimited forms, unlimited entries, 21 question types and 20 logic operators, on a plan that costs nothing and stays that way.
No credit card. No monthly ceiling. Pro is $12/month when you want the branding gone.