Connection onlyFree on every plan

Google Analytics form tracking: what the Upform connection does today

You can connect your own Google account to a form and save the GA4 property and web stream it belongs to. Upform does not send page views, form starts or submissions to Google Analytics today, so the connection on its own adds nothing to your GA4 reports. Every form already counts its own views, starts, drop-off and submissions in Upform form analytics on every plan, and there are two ways that work today to get submissions into GA4 yourself.

Start free, no card All integrations

The short answer

Google Analytics form tracking in Upform is connection only. In a form's Connect panel you sign in with your own Google account, pick a GA4 property and web data stream from the list, and save; Upform stores that property, stream and measurement ID on the form. It does not dispatch any events to Google Analytics today. For views, starts, submissions, completion rate, average completion time and the exact question people quit on, open the form's Results tab, which works on the free plan with unlimited responses.

Events sent to GA4 today

Headline numbers in Upform Results

GA4 web stream saved per form

Cost, on every plan

Setup

How to connect Google Analytics to an Upform form

Setup takes a minute and happens in the Connect panel of the form you already built. Read the list under the screen before you start, so you know exactly what you are switching on.

Open the Connect panel
Open the form in the builder, switch the right panel to Connect and choose Google Analytics. The setting belongs to one form, so a pricing survey and a demo request can point at different streams.
Sign in with your Google account
A Google sign-in window opens and you authorize Upform over OAuth with your own account. There is no shared Upform property and no tracking snippet to copy anywhere.
Pick a GA4 property and web stream
Upform lists the GA4 properties that account can see, with each web data stream and its measurement ID. Pick one, or choose Not tracked to take the form off Google Analytics again.
Save, and know where it stops
Save and Upform stores the property, stream and measurement ID against the form. That is where the integration ends today: no events are dispatched from the form to Google Analytics.

Connect · Google Analytics

Google Analytics connectedops@northgate.ioDisconnect

GA4 Property & Web StreamNorthgate website · northgate.io · G-4XK7Q2M9TB

Save

Per-user OAuth: your Google account, your properties
One GA4 web stream per form, or Not tracked
No page views, starts or submissions sent to GA4 today

The honest version

What the Google Analytics connection does today

Here is exactly what the connection covers today and what it does not, in two lists, before you build anything around it.

What it does

Signs in to your own Google account over OAuth, from the form's Connect panel
Lists the GA4 properties and web data streams that account can already see
Saves the property, stream and measurement ID on that form, one stream per form
Lets you switch a form to Not tracked, or disconnect the account, at any time

What it does not do today

Send page views, form starts or question events to GA4
Send a submission or conversion event when someone finishes the form
Pull GA4 reports or audiences back into Upform
Replace the Results tab, which is where Upform's own numbers live

Why it is listed at all

The connection and the tracking fields are real, shipped screens in the Connect panel, and leaving them off this site would be its own kind of misleading. Changes we ship are logged in what's new. Until event sending ships, plan around the two routes further down.

Built in

The form analytics you get without Google Analytics

Every published form records its own events from the first visit. Open the Results tab and the numbers most people set GA4 up to find are already there, per form, with no tag to install.

Overview

421 total submissions

All DevicesLast 30 Days

Views

2,140

Starts

1,026

Completion rate

41%

Avg. time

1m 12s

Question Completion Funnel

QuestionsViewsDrop-off

What should we call you?1,026–

Work email988-38 (4%)

How big is your team?941-47 (5%)

Best number to reach you on452-489 (52%)

Anything we should know first?431-21 (5%)

Devices

Desktop232 Responses

Tablet25 Responses

Mobile164 Responses

Example demo request form. The funnel flags the phone question as the heavy drop, which is the kind of fix a GA4 funnel on the host page would never point at. More in form analytics and drop-off.

Where to look

Upform Results or GA4: where each answer lives today

Most questions people want Google Analytics form tracking for are already answered inside Upform. One is not, and it belongs to your own site's tag.

What you want to know	Where to find it today	Why it matters
How many people opened the form	Results tab: Views	The top of the funnel, counted on the published form itself.
How many started, and how many finished	Results tab: Starts, Submissions, Incomplete, Completion rate	Starts and submissions side by side, so the gap between them is the number to work on.
Which question people quit on	Results tab: the per-question drop-off funnel	Views and drop-off per question, with heavy drops highlighted so the worst one is obvious.
How long the form takes	Results tab: Average completion time	Worth checking before you add one more question.
Desktop or mobile, and which countries	Results tab: device split and country breakdown	Tells you whether to cut typing for phones or rethink address and phone questions.
Which campaign or channel sent the visitor	GA4, on your own site	Measured on the page that links to or embeds the form, not inside the form today.

Routes that work now

Two ways to count form submissions in GA4 today

Neither route is the integration doing the work for you, and each has a catch. Both use features that ship on the free plan, so you can set one up this afternoon.

Route one

Point the Thank You button at a page on your site

The Thank You screen at the end of every form carries a button with a label you write, and its Redirect after submit setting decides which URL that button opens, in a new tab. Point it at a page on your own site where your Google tag already runs, such as a /thanks page, and mark visits to that page as a key event in GA4.

A setting already in the builder, no code on the Upform side
The visit lands in your GA4 property like any other page view
Counts people who click the button, not every submission

EditorDesign

Thank You

Heading

Thanks, you're booked in.

Description

We'll email the call details within a day.

Button label

See what happens next

Redirect after submitEdit redirect link

→ https://northgate.io/thanks

Route two

Forward each submission from a webhook

Add a custom webhook to the same form and Upform POSTs the full response as JSON to your HTTPS endpoint on every submit. Your endpoint can then send its own event to GA4 through Google's Measurement Protocol, which counts every submission, including people who close the tab on the Thank You screen.

The catch: you write and host that code, and the payload carries the form, the submission and the answers, not a Google Analytics client ID, so the event will not be tied to the visitor's earlier session.

Set up a form webhook

Worth knowing

What your own tag still sees on an embedded form

Paste the embed snippet into a page and your Google tag keeps recording that page like any other, traffic source included. It cannot see inside the form, because the embed is an iframe served from app.upform.com, so starts, drop-off and submissions for that form stay in the Results tab.

Pair the two: GA4 tells you which campaign brought people to the page, and Upform tells you how many of them finished the form and where the rest stopped.

Share and embed a form

Integrations that dispatch

Where Upform does send your responses

If the real goal is getting each submission in front of people or into another system, these integrations dispatch on every submit today, on the free plan, from the same Connect panel.

Google SheetsAppends one row per response

SlackPosts a message per response to your channel

HubSpotCreates or updates the contact on submit

Each of these connects with your own account and runs on the free plan. The full list, including the ones that are connection only or import only, lives in the integrations directory.

Frequently asked questions

Does Upform send form submissions to Google Analytics?

Not today. The Google Analytics integration is connection only: it signs in to your Google account and saves a GA4 property, web stream and measurement ID against the form, but Upform does not dispatch page views, form starts or submission events to Google Analytics. Connecting it will not add anything to your GA4 reports on its own.

What does connecting Google Analytics actually do?

It covers tracking setup. You authorize your own Google account over OAuth, Upform lists the GA4 properties and web data streams that account can see, and you save one stream per form or choose Not tracked. The connection and the saved IDs are real and stored on the form. Sending events to that stream is the part Upform does not do today.

How can I see form views and completion rate without Google Analytics?

Open the form's Results tab. It shows views, starts, submissions, incomplete responses, completion rate and average completion time, plus a per-question drop-off funnel, a device split and a country breakdown. It works on the free plan, for every form, with unlimited responses.

How do I count Upform submissions as conversions in GA4?

Two routes work today. Point the Thank You button's redirect at a page on your own site where your Google tag already runs and count visits to that page, keeping in mind it only counts people who click the button. Or send each submission to a custom webhook and forward it to GA4 from your own server, which counts every submission but means writing and hosting that code.

Will my Google tag track a form I embed on my website?

It tracks the page the form is embedded on, the same way it tracks any other page on your site. It cannot see inside the form, because the embed is an iframe served from app.upform.com. Starts, drop-off and submissions for that form stay in the Results tab in Upform.

Whose Google account does Upform connect to?

Yours. The connection is per-user OAuth, so you sign in with your own Google account and Upform only lists the GA4 properties that account can already see. There is no shared Upform property in the middle. Disconnect it from the Connect panel whenever you like and the form keeps collecting responses as before.

Do I need a paid plan for the Google Analytics integration?

No. Every integration is included on the free plan, which is $0 forever and comes with unlimited forms, unlimited responses, all 21 question types and conditional logic. Pro is $12 a month and adds unlimited file storage, removes Upform branding and allows up to five team members.

Get started

Your form analytics start with the first visit

Publish a form and the Results tab counts views, starts, drop-off and submissions for you. Add a webhook when GA4 needs the events too.

Start free See pricing

No credit card. Unlimited forms and responses on the free plan.

Keep exploring

All form integrations Form webhooks Form to Google Sheets Form to Slack

Form to HubSpot contacts Form to Notion database Form analytics and drop-off Share and embed a form

Online form builder Conditional logic for forms Conversational forms Form security and privacy

Lead generation forms Customer feedback forms Form design best practices Free Typeform alternative