Typeform's free plan stops at 10 responses a month. Upform's free plan has no cap at all: unlimited forms, unlimited responses, all 21 question types and conditional logic, for $0.
Free forever, with no expiry date and nothing to cancel. Pro is $12/month when you want your branding on its own.
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What can we help with?
Pick one. Press A, B, C or D, or click.
The short answer
Upform is a free Typeform alternative. Both build conversational forms, one question per screen. The difference is the free plan: Typeform caps you at 10 responses a month, while Upform's free plan gives you unlimited forms, unlimited responses, all 21 question types, conditional logic and every integration. Pro removes Upform branding and adds five team seats for $12 a month.
∞
Responses on the free plan
21
Question types, none gated
20
Logic operators, free
$12
Pro, per month
Side by side
Most people searching for a Typeform alternative are not unhappy with the product. They are unhappy with what the free plan lets them do. Here is the whole picture.
| Feature |  Upform | Typeform |
|---|---|---|
| Responses on the free plan | Unlimited | 10 per month |
| Forms on the free plan | Unlimited | Unlimited |
| Question types | 21, all free | Core set free; file upload and payment need a paid plan |
| Conditional logic | Free, 20 operators, 4 actions | Logic jumps sit on paid plans |
| File uploads | Free, 100 MB storage | Paid plans only |
| Integrations | All nine destinations free | Limited on free; full connector directory on paid |
| Remove the maker's branding | Pro, $12/month | Paid plans only |
| Team members | Up to 5 on Pro | Extra seats from the mid tier up |
| Analytics and drop-off | Free, with completion rate, per-question funnel, country split | Included, deeper reporting higher up |
| Template gallery | Growing library, one-click clone | Larger library, free to use |
| Embed on your own site | Free | Free |
| Custom Google fonts | Free | Higher tiers |
| First paid tier | $12/month | Around $25/month |
| How you upgrade | Email us, set up the same day | Self-serve card checkout |
Typeform plans and limits checked September 2026 on Typeform's public pricing page; Upform's on our own pricing page. Plans change, so verify both before you decide.
The three reasons
Typeform invented this format and it is still excellent at it. The searches are almost always about cost, not craft.
A contact form on a site with any traffic clears 10 responses in a day or two. Then answers stop reaching you, and you usually find out from the person who says they filled in your form and never heard back. That is the expensive way to learn where the ceiling is.
There is no small paid tier. The first one lands around $25 a month, which is a real line item when you are a freelancer running three forms, a nonprofit, or a founder counting every subscription. Typeform pricing explained walks through what each tier actually adds.
Logic jumps and file uploads are what turn a form into a working process. A job application that collects a CV, or a quote form that skips five questions when someone answers no, needs a paid plan. On Upform both are on the free one.
Being straight with you
A comparison page that finds nothing good to say about the competitor is not worth reading. Four places where Typeform is genuinely ahead.
Typeform's gallery runs into the hundreds, sorted into dozens of categories, and most of them are well written. Upform's template gallery is smaller and growing every month. If you want a ready-made form for a niche use case today, Typeform is more likely to have one.
Typeform has spent years building out partner integrations and an app marketplace. Upform ships nine native destinations (Sheets, Slack, Notion, HubSpot, Mailchimp, Klaviyo, monday.com, n8n and custom webhooks), which covers most stacks, but it is nine, not hundreds.
People know what a Typeform is. Send one to a client and nobody asks what the link is. A newer name carries less weight in that first second, and that is worth something on a cold outbound form.
Typeform has been shipping since 2012, with the enterprise controls, certifications and support tiers that come with that. Upform is newer and there are things it does not do: no custom domains, no payment fields, no scoring or quiz grading.
No downgrade
The reason Typeform forms get finished is the format: one question at a time, fast keyboard input, nothing that looks like a government PDF. Upform's runtime does the same things, and the free plan does not hold any of them back.
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Pick one. Press A, B or C, or click.
A single-choice question with keyboard shortcuts, one of 21 types, free on every plan.
Migration
There is no one-click importer for Typeform. In practice that matters less than it sounds: the question types line up almost one to one, so a ten-question form is usually rebuilt in under twenty minutes.
Before you switch anything off, download your Typeform responses as CSV. Your answer history is yours and it should not depend on a subscription staying active.
Start blank or clone a template, then paste your question text across and set the field types. Short text, long text, email, phone, rating, star rating, picture choice, file upload, statement and thank-you steps all have a direct equivalent among the 21 types.
Open the Logic panel and rebuild your rules with the 20 operators to show, hide, jump or end the form. Then set your logo, colors, font, radius and progress style in Design, and save it as a reusable theme so the next form starts branded.
Publish, copy the public link or the embed snippet, and replace the old URL wherever it lives. Connect Google Sheets or Slack so new responses land where your team already looks.
Fit check
Two minutes here saves you an afternoon of rebuilding a form in the wrong tool.
Yes. Upform's free plan is permanent, not a trial, and it includes unlimited forms, unlimited responses, all 21 question types, conditional logic and every integration. You never hand over a card to use it. The only things held back for Pro are unlimited file storage, branding removal and team seats.
Typeform's free plan is capped at 10 responses per month at the time of writing. Once you hit the cap, new answers stop reaching you until the cycle resets or you upgrade. Upform has no response cap on any plan, free included. Limits do change, so check Typeform's own pricing page before you decide.
Yes, and it costs nothing. You build a flat list of rules, each one an AND or OR group of conditions, using 20 operators that cover text, numbers, dates, choices and file uploads. Four actions are available: show a question, hide it, jump to another step, or end the form. There is no scoring or calculation engine.
Not in one click. Upform has a one-way import from Google Forms, but a Typeform is rebuilt by hand. Most take ten to twenty minutes because the question types map closely: copy the question text across, set the field types, then recreate your logic rules in the Logic panel.
No. Upform is a hosted product, not an open-source project, so there is no repository to clone and nothing to self-host. If running the code on your own servers is a hard requirement, an open-source form builder will suit you better. What Upform gives you instead is a free plan with no response cap and no infrastructure to maintain.
Not yet. Published forms live on an upform.com link, and custom domains are not available today. Most people embed the form in a page on their own site instead, which keeps your domain in the address bar. The embed is an iframe snippet you paste into any site builder.
On the free plan your forms carry a small Upform mark. Pro removes it for $12 a month, so respondents see only your logo, colors and font. Everything else is identical on both plans: the same question types, the same logic, the same integrations.
Pro is $12 a month, a launch offer at half the $24 list price. It adds unlimited file storage, branding removal, up to five team members and early access to new features. Online checkout is not live yet, so you email hello@upform.com with the subject Upform Pro upgrade request, and we set the account up by hand, usually the same day.
Get started
Unlimited forms, unlimited responses, 21 question types and 20 logic operators, on a plan that costs nothing and stays that way.
No credit card. No response cap. Pro is $12/month when you want the branding gone.