Free questionnaire template
A general-purpose questionnaire template built from the pieces nearly every questionnaire needs: a short intro, a screening question that routes people, two choice questions, a 1 to 5 rating, an open "why", optional demographics and a thank-you screen. Clone it, swap in your topic, and send it the same day.
Free plan, no card. Unlimited forms and unlimited responses, forever.
7
Questions between intro and thank-you
1
Screening rule pre-built
∞
Responses on the free plan
$0
To clone, publish and send
What's inside
Every building block, in the order people answer best
Each question has its own job. Here is the rating, the one the template is built around, as a respondent sees it.
5 →
How well does it meet your needs?
1 is not at all, 5 is completely.
A Rating question set to five points, one of 21 types and all free. Rating counts from 1 to any top value between 3 and 10, so a 1 to 7 scale is one setting away. See how conversational forms behave.
The full step list
A few questions about how you use our service
Statement IntroHave you used our service in the last three months?
Yes/No ScreeningHow often do you use it?
Single Choice Skipped on NoWhat do you mainly use it for?
Multiple Choice Skipped on No Up to 3How well does it meet your needs?
Rating 1–5 Skipped on NoWhat is the main reason for that score?
Long Text Skipped on No OptionalWhich age group are you in?
Single Choice OptionalWhich industry do you work in?
Dropdown OptionalThank you
Thank You
Steps 3 to 6 reach only people who answer Yes at step 2, so a screened-out respondent sees three questions and a regular user sees seven. The Thank You screen is pinned last and can redirect to any URL. Swap any question type or drag the order around.
Two words, two jobs
Questionnaire vs survey: what is the difference?
People use the words interchangeably. When you are planning, the difference matters.
A questionnaire is the instrument: the questions, their answer options and their order. A survey is the exercise around it: choosing who to ask, collecting answers from that group and turning them into percentages and trends. Every survey runs on a questionnaire, but a questionnaire can stand alone. A client intake form is a questionnaire one person fills in, and nobody averages the results.
| Compared on | Questionnaire | Survey |
|---|---|---|
| What it is | The set of questions and answer options | The process of asking a group and analyzing the answers |
| Main decision | What to ask, in which words, in which order | Who to ask, how many, when, and what counts as a result |
| Can it stand alone? | Yes: intake, application, registration, check-in | No, it always needs a questionnaire |
| What you read afterward | One person's answers, one at a time | Patterns across many people |
| Where to start | This template | How to make a survey |
Send this template to one client and it stays a questionnaire; send it to five hundred customers and read the totals, and it becomes a survey. For surveys built around a topic, browse the survey templates.
Before you send
How to adapt the questionnaire template
The template is generic on purpose. Twenty minutes of editing turns it into yours; work through it in this order.
Name the decision first
Write down the one decision the answers will feed: which feature to build next, whether a workshop runs again. Then cut every question whose answer could not change it. Questionnaires rarely fail for lack of questions; they fail because nobody knew what the answers were for.
Swap in your topic, keep the shape
Replace "our service" with your subject, in the intro and in every question. Rewrite the options in questions 3 and 4 in your respondents' words: frequency bands that match real use (nobody visits a dentist daily), and uses taken from real conversations, not your feature list. Keep "Something else" last so nobody is forced into the wrong box. Survey questions has 120 examples to copy.
Make the screener a fact, not an opinion
Question 2 decides who sees the core questions, so ask about a recent, checkable behavior ("in the last three months"). People answer facts honestly and opinions generously. If your list is already filtered, delete the question and its rule together.
Pick the type for the answer you want back
Use Single Choice when answers exclude each other and Multiple Choice when they do not; a cap of three selections makes people prioritize. Rating gives a quick 1 to N judgment, and Slider Scale covers scales that must start at 0, which Rating cannot. Save Dropdown for long lists such as industries. The survey question types guide explains when each one fits.
Stay short enough to finish
Seven questions take about two minutes, and every question you add costs completions, open text most of all. More to ask? Split it into two questionnaires.
Question order
Why the questions come in this order
Order changes answers. The template follows a common sequence: context first, easy before hard, facts before opinions, personal details last.
Open with context, not a question
Step 1 is a Statement: what the questionnaire is about, how long it takes and what happens to the answers, so the first real question never arrives cold.
Screen before anyone invests effort
The screener comes second. Someone who does not qualify is done in under a minute, not two, and your core answers come only from people who can give them.
Behavior, then judgment, then why
Questions 3 and 4 ask what people do, which is easy to recall. The rating follows, then the open why while the reason behind the number is fresh. Want a rating the earlier questions cannot color? Move it up to question 3.
Demographics last, and optional
Age group and industry feel intrusive at the start and routine at the end. Both are optional and include Prefer not to say, so nobody shares more than they want.
Already wired in
The screening rule that ships with the template
One rule ships switched on, in the same Logic panel every form uses: a flat list of rules, each joining its conditions with AND or OR, 20 operators and four actions (show, hide, jump and end form).
Conditional Logic
1 rule configured
Rule Summary
When Have you used our service in t… is exactly "No" → Jump to field: Which age group are you in?
The rule, opened. The panel writes a summary line for every rule.
2 →
Have you used our service in the last three months?
Press Y or N.
The fork. Yes carries on to question 3. No jumps to the demographics, so non-users are counted without being asked about something they have not used.
To screen people out entirely, change the action to End form, which submits the answers given so far. Rules can also show or hide a step, such as a follow-up that appears only when the rating is less than 3. Every operator is on the conditional logic page.
After the submit
Where the answers land
Every submission lands in the form's responses table, with search, a date filter, CSV export and a drawer per respondent. Then send it where your team already works.
Google SheetsA row per response, ready for a pivot table
NotionDatabase rows with your own field mapping
SlackEach finished questionnaire posted to a channel
monday.comA board item per response to follow up
WebhooksEach response sent to any URL you choose
n8nSigned webhook into any workflowThe apps connect with your own account; webhooks post to any URL you give them. See every destination on the integrations page.
Related templates
Four more from the same free library, each clonable in one click.
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FeedbackHow satisfied were you overall?
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A 1 to 5 star rating with a follow-up that depends on the score.
FeedbackWhat should the new site do first?
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EducationFrequently asked questions
Is this questionnaire template free?
Yes. Cloning it, publishing it and collecting answers all sit on the Upform free plan, which is permanent, not a trial. There is no cap on forms or responses, and logic and every integration are included. Pro is $12 a month and removes the Upform branding, lifts file storage from 100 MB to unlimited and adds up to five team members.
What is the difference between a questionnaire and a survey?
A questionnaire is the set of questions itself: the wording, the answer options and the order. A survey is the wider process of choosing who to ask, collecting answers from many people and analyzing them. Every survey runs on a questionnaire, but a questionnaire can stand alone, such as an intake or application form that one person fills in.
How many questions should a questionnaire have?
As few as your decision needs. This template has seven, which takes about two minutes, and that is a sensible ceiling for anything you send to people who owe you nothing. If you need more, split the topic into two short questionnaires sent a few weeks apart.
What order should questionnaire questions go in?
Start with a short intro, then any screening question, then easy factual questions about behavior, then ratings and opinions, then the open why question while the rating is fresh. Put demographics last and make them optional. Keep questions on the same subject together.
Can I screen people out of the questionnaire?
Yes. Question 2 is a Yes/No screener, and a logic rule already sends anyone who answers No past the four core questions, straight to the demographics. To close the questionnaire for them instead, change the rule's action to End form, which submits what they have answered so far. Logic is included on the free plan.
Can I print the questionnaire or save it as a PDF?
No. Upform does not generate PDFs or printable versions; it builds questionnaires people fill in on a screen, one question at a time. Share the link or embed it on a page, then export the answers as CSV or send each response to Google Sheets.
Get started
Send your first questionnaire today
Clone the questionnaire template, swap in your topic, publish the link. About twenty minutes, most of it spent on the wording.
No credit card. Unlimited forms and unlimited responses on the free plan.