Pricing
Unlimited forms and unlimited responses on both plans. Upform's form builder pricing only asks you three questions: how much file storage you need, whether your published forms carry our branding, and whether anyone else needs access to the account.
Launch offer: 50% off Pro, $24 → $12/monthFREE
Everything you need to build and share unlimited forms.
Free forever. No credit card needed.
PRO
Unlimited everything, your own branding, and your team.
Launch price, limited time. Cancel anytime.
Free vs Pro
All 21 question types, the full 20-operator logic engine, every template, every integration and the entire analytics stack are on Free, not a preview of them. Four rows in this table are the only real differences.
| Feature | Free ($0) | Pro ($12/mo) |
|---|---|---|
| Forms | Unlimited | Unlimited |
| Responses | Unlimited | Unlimited |
| Question types | All 21 | All 21 |
| Conditional logic | 20 operators, 4 actions | 20 operators, 4 actions |
| Templates | All, clone in one click | All, clone in one click |
| Design: logo, colors, fonts, background | Included | Included |
| Saved reusable themes | Included | Included |
| Public link and iframe embed | Included | Included |
| Analytics and drop-off funnel | Included | Included |
| Responses table, filters, CSV export | Included | Included |
| Contacts directory | Included | Included |
| Integrations and webhooks | All of them | All of them |
| Row-level security and reCAPTCHA v3 | Included | Included |
| File storage | 100 MB | Unlimited |
| Upform branding on forms | Shown | Removable |
| Team members | None | Up to 5 |
| Early access to upcoming features | Not included | Included |
| Price | $0 forever | $12/month |
This table mirrors the plan screen inside the Upform app, checked September 2026. If the app and this page ever disagree, the app is right. Tell us and we will fix the page.
Start on Free. Move to Pro when storage, branding or a second pair of hands becomes the thing holding you back. See what team permissions add.
In context
Most form builders meter the one thing you cannot control: how many people answer. Here is what each free plan gives you before it asks for a card.
| On the free plan |  Upform | Typeform | Google Forms | SurveyMonkey |
|---|---|---|---|---|
| Responses | Unlimited | 10 a month | Unlimited | Capped per survey |
| Questions per form | Unlimited | 10 | Unlimited | 10 |
| Conditional logic | 20 operators, included | Paid plans | Section jumps only | Paid plans |
| One question per screen | Yes | Yes | No | No |
| File upload question | Included, 100 MB | Paid plans | Google Drive, sign-in required | Paid plans |
| Remove branding | $12/month on Pro | Paid plans | No branding shown | Paid plans |
Typeform, Google Forms and SurveyMonkey free-plan limits checked September 2026 on their public pricing pages. Plans change often, so verify before you decide.
Typeform's free plan is widely reported at 10 responses a month, which a working contact form can burn through in an afternoon. It is a genuinely well-made product and the interaction design set the standard everyone else copied, including us. The issue is that the free tier is a sample, not a plan. Our Typeform alternative page walks the same feature set side by side, and Typeform pricing explained breaks down what each paid tier actually unlocks.
SurveyMonkey is strong on analysis and question banks, but its free Basic tier limits both survey length and how many answers you can read, so data you already collected sits behind the upgrade screen. The SurveyMonkey alternative page covers that. Google Forms is the honest exception: free, unlimited, dependable, wired into Sheets with no setup. It just looks like a spreadsheet wearing a form, and it has no real branching beyond sending someone to another section.
We metered storage instead, because files are the only part of a form that costs real money to keep. Text answers cost us almost nothing, so we do not charge for them.
The one metered thing
Free accounts get 100 MB. Three things land in it, and the thing most people worry about does not.
Everything answered into a File Upload question (CVs, briefs, logos, photos, signed PDFs). You set the allowed file types and a maximum size per question, so you decide how fast this grows.
5 →
Upload your CV
PDF or DOCX, up to 10 MB.
The images behind a Picture Choice grid are stored once per form, not once per response. A six-option picture question costs you six images, whether ten people answer it or ten thousand.
2 →
Which direction feels closest to your brand?
Choose one.
The logo and background image you upload in the Design panel. Usually the smallest slice of the total: one logo and one background per form, reused on every screen of the form.
Unlimited responses
Unlimited responses
Yes. The free plan is permanent, not a trial and not an introductory rate that expires. It includes unlimited forms, unlimited responses, all 21 question types, every template, advanced conditional logic and every integration. The trade is 100 MB of file storage, no team members, and a small Upform mark on your published forms.
New file uploads stop until you make room or move to Pro. Nothing else changes: your forms stay published, responses keep arriving, and the answers you have already collected stay in the responses table. Free up space by deleting files you no longer need, or move to Pro for unlimited storage.
On Pro, yes. Published forms carry no Upform mark. On Free the mark stays, but everything else about the look is yours on both plans: your logo, background image, primary and text colors, a Google font, border radius, alignment and the progress bar style. The full list is on the design and branding page.
Online checkout is not live yet. Email hello@upform.com with the subject "Upform Pro upgrade request" and we set the account up by hand, usually the same day. Pro is $12 a month at the launch price, half the $24 list price, and there is no yearly plan to choose between.
Contact us. Accounts are set up manually today, so billing is handled by a person rather than a dashboard. If a charge is wrong or Pro was not what you expected, write to hello@upform.com and we will fix it. Your forms and responses are yours either way.
Write to us at hello@upform.com and tell us what you are running. Most classroom and nonprofit work already fits inside the free plan, because forms, responses, question types, logic and integrations are all included at $0. The only reason to ask is storage, branding or team seats.
No. Responses are never deleted on a timer and never hidden behind an upgrade prompt. On both plans you can read every submission in the responses table, open one in the side drawer to see each answer, search and filter the table, and export the whole thing to CSV whenever you want.
Yes. Pro is month to month with no contract or notice period. Email hello@upform.com and we move the account back to Free, where you keep every form and every response. The free-plan limits simply come back: 100 MB of storage, Upform branding on forms, and no team members.
Get started
Build a form, publish it, and collect as many responses as it earns. Nothing counts down, and nothing asks for a card.
No credit card. Unlimited forms and responses on the free plan, forever.