This is our own comparison page, so read it with that in mind. We have tried to write the version we would want to read if we were the ones choosing: the whole table, the places Typeform is genuinely better, and a decision tree that sends you to Typeform when Typeform is the right answer.
The verdict
Both build the same kind of form: one question per screen, keyboard-driven, styled to your brand. Typeform has the bigger template library, the deeper integration marketplace and a track record going back to 2012. Upform has no response cap on its free plan, conditional logic at $0, and a Pro tier at $12 a month. That is the trade.
∞
Upform responses on the free plan
10
Typeform free responses per month
$12
Upform Pro, per month
$25
Typeform's entry paid tier
Side by side
Seventeen rows. Five of them go to Typeform, and we have marked those the same way we marked ours.
| Criterion |  Upform | Typeform |
|---|---|---|
| Free plan | $0, permanent | $0, permanent |
| Responses on the free plan | Unlimited | 10 per month |
| Forms on the free plan | Unlimited | Unlimited |
| Question types | 21, none gated | Core set free; uploads and payments need a paid plan |
| Conditional logic | Free, 20 operators, 4 actions | Logic jumps sit on paid plans |
| Scoring and calculated fields | Not available | Available on paid plans |
| Card payments inside the form | Not available | Available on paid plans |
| File uploads | Free, 100 MB storage | Paid plans only |
| Template library | Growing, one-click clone | Hundreds of templates, free to use |
| Integrations | Nine destinations, all free | Large app marketplace, more on paid tiers |
| Per-question drop-off | Free, with color-coded severity | Included, deeper reporting higher up |
| Custom domain | Not available, embed instead | Available on higher tiers |
| Custom Google fonts | Free | Higher tiers |
| Remove the maker's branding | Pro, $12/month | Paid plans only |
| Team seats | Up to 5 on Pro | Extra seats from the mid tier up |
| First paid tier | $12/month | Around $25/month |
| How you upgrade | Email us, set up the same day | Self-serve card checkout |
Typeform plans and limits checked September 2026 on Typeform's public pricing page; Upform's on our own pricing page. Plans change, so verify both before you decide. Our longer breakdown of their tiers is in Typeform pricing explained.
Being straight with you
Typeform invented this format and has spent over a decade refining it. Five places where the gap is real and not closing this quarter.
Typeform's gallery runs into the hundreds across dozens of categories, and the copy inside them is well written. Upform's template gallery is smaller and growing monthly. If you want a ready-made form for a narrow use case today, Typeform is more likely to have one sitting there.
Years of partner work means a directory measured in hundreds, including the long tail of CRMs and niche tools nobody builds for twice. Upform ships nine native destinations (Sheets, Slack, Notion, HubSpot, Mailchimp, Klaviyo, monday.com, n8n and custom webhooks). That covers most stacks. It is still nine.
"I'll send you a Typeform" is a sentence people understand. On a cold outbound form, or a link you drop into a client's inbox, that recognition buys you a second of trust that a newer name has to earn. It is soft, and it is worth something.
Typeform has been shipping since 2012, with the compliance paperwork, certifications, uptime history and tiered support that come with that age. Upform answers support from a small team by email. If your procurement process asks for a security questionnaire, an SLA and a named account contact, that is a real difference and it favors them.
No scoring, no calculated fields, no quiz grading. Upform's logic routes people, it does not compute values. No card payments inside a form. No custom domain, so a published form lives on an upform.com link unless you embed it. Each of those is a genuine reason to stay put.
The other side
Almost all of it comes down to one decision we made early: nothing that changes whether your form works gets held behind a paywall.
61%
Completion rate, last 30 days
Biggest fall: step 3, Team size
The Results panel, with illustrative numbers: a single weak question is usually why a form underperforms.
Fit check
Work down the list and stop at the first one that describes you. Three of the five send you to Typeform.
Quiz grades, lead scores, a price that adds up as people answer, or taking money inside the form. Upform does none of these and there is no workaround worth the effort. Stop here.
Upform publishes on an upform.com link. You can embed that in a page on your own site, which keeps your domain in the address bar and is enough for most people. If a bare custom URL is a hard requirement, it is not enough for you.
Hundreds of templates and a marketplace built over a decade beat nine destinations and a growing gallery. Check our integration list first. If your tool is on it, this point does not apply to you.
This is the most common reason people are on this page at all. A contact form on a site with any traffic clears ten responses in a couple of days, and past that Typeform wants roughly $25 a month. Upform's free plan has no cap.
A job application that collects a CV, or a quote form that skips five questions when someone answers no, is a paid feature on Typeform and a free one here. If the form is the process, that gap decides it.
Migration
There is no one-click Typeform importer. Upform's only import is a one-way one from Google Forms. In practice the question types map almost one to one, so a ten-question form is usually rebuilt in fifteen to twenty minutes.
Download your Typeform responses as CSV while the subscription is still live. Your answer history should never depend on a card staying valid. Upform exports the same way, from the Responses table.
Clone a template or start blank, paste your question text across and set the field types. Short text, long text, email, phone, rating, star rating, picture choice, file upload and statement steps all have a direct equivalent in the builder.
Rebuild your rules in the Logic panel, set your logo, colors, font and progress style in Design, then publish and replace the old URL. Point Google Sheets or Slack at the new form before you announce it.
For most conversational form use cases, yes. Both show one question per screen, both support full keyboard input, and both let you set your logo, colors, font and background. Where the two split is the plan: Typeform's free tier caps responses, and Upform's does not. Where Typeform is still ahead is breadth: a much larger template gallery, a far bigger app marketplace, and features Upform has not built.
Four things matter most. Typeform has scoring and calculated fields for quizzes and qualification scores, card payment fields inside the form, custom domains so the form sits on your URL, and an app marketplace in the hundreds against Upform's nine native destinations. If any of those is a hard requirement, Typeform is the better tool and this page is not going to argue otherwise.
Typeform's free plan is widely documented at 10 responses per month, after which new answers stop reaching you until the cycle resets or you upgrade. Upform's free plan has no response cap and no form cap at all. Limits move, so check Typeform's own pricing page and our pricing page before you commit either way.
Not in one click. Upform has a one-way import from Google Forms only, so a Typeform has to be rebuilt by hand. In practice a ten-question form takes fifteen to twenty minutes because the field types line up closely: short text, long text, email, phone, rating, star rating, picture choice, file upload and statement steps all have a direct equivalent.
Upform is a newer product with a narrower feature surface and a much smaller company behind it, and $12 is a launch price at half the $24 list price. You are trading marketplace breadth and a long enterprise track record for a lower bill and an uncapped free plan. That trade is good for a freelancer or small team and bad for a large organization with procurement requirements.
No. It is permanent, there is no expiry date and no card is collected. Pro adds unlimited file storage, branding removal, up to five team members and early access to new features. Online checkout is not live yet, so you email hello@upform.com with the subject Upform Pro upgrade request, and we set the account up by hand, usually the same day.
Get started
Twenty minutes in each builder tells you more than any table. Opening an Upform account costs nothing and there is nothing to cancel afterwards.
No credit card. Unlimited forms and responses on the free plan. Pro is $12/month.